{"id":2722,"date":"2024-09-23T22:53:42","date_gmt":"2024-09-23T17:23:42","guid":{"rendered":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/?page_id=2722"},"modified":"2024-09-23T22:53:43","modified_gmt":"2024-09-23T17:23:43","slug":"van-gogh-360-immersive-exhibition-to-get-mesmerised-in-a-room-full-of-art","status":"publish","type":"page","link":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/van-gogh-360-immersive-exhibition-to-get-mesmerised-in-a-room-full-of-art\/","title":{"rendered":"Van Gogh 360\u00b0 Immersive Exhibition: To\u00a0Get Mesmerised in a Room Full of Art"},"content":{"rendered":"

The fusion of art with technology is a transformative idea. In the age of information and digitisation,\u00a0Van Gogh’s 360\u00b0 immersive exhibition exemplifies the ubiquitous nature of technology in all aspects\u00a0of life. For good or bad, we are yet to see.<\/em><\/p>\n

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\nIllustration 1: Courtesy Van Gogh 360\u00b0\u2122 India<\/a><\/p>\n

T<\/strong>he experience at the Van Gogh 360\u00b0 exhibition is quite literally getting immersed in a room full\u00a0of art. Along with the socio-economic and cultural reasons, the COVID-19 pandemic was one of the\u00a0central causes behind the mushrooming of many virtual museums in India and the world.\u00a0Technologically produced art is replacing traditional physical forms of classical art, which is mostly\u00a0confined behind the glass frames of museums. The fusion of classical art with contemporary\u00a0technology is an idea that has gained relevance and is futuristic in an information age. The\u00a0amalgamation of technology in every aspect of life is becoming a ubiquitous phenomenon day by\u00a0day. Digital art has pushed the boundaries of traditional art and artists. Scrolling Instagram has\u00a0introduced us to several digital artists who are trying to showcase their art through social media,\u00a0another digital platform. These days, people also use virtual reality and augmented reality to engage\u00a0with art.<\/p>\n

One of the events that became highly popular in India last\u00a0year was the Van Gogh 360\u00b0 immersive experience in\u00a0multiple cities. It was organised in Mumbai, Delhi, and later\u00a0in Bengaluru, and now it plans to open soon in Hyderabad\u00a0and Pune. Isn\u2019t it fascinating that much of the event\u00a0advertisement was also done through social media\u00a0platforms like Instagram, limiting art to merely a piece of\u00a0information? It was one of a kind immersive experience that\u00a0\u201coffer(ed) visitors the chance to walk into spaces,\u00a0showcasing floor-to-ceiling projections of his famous\u00a0artworks\u201d1.<\/p>\n

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Illustration 2: Credits to the Official Instagram page of Van Gogh 360\u00a0India<\/p>\n

The official website of the immersive exhibition states the following about the experience:<\/p>\n

Van Gogh 360\u00b0\u2122 is an immersive experience featuring the work of one of the most\u00a0famous and influential figures in the history of western art. Vincent Van Gogh\u2019s\u00a0paintings are housed in galleries and collections around the globe. Van Gogh 360\u00b0\u2122\u00a0brings over 300 of his most popular works together in a dynamic show that is not to\u00a0be missed.<\/em><\/p>\n

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Illustration 3: Courtesy Van Gogh 360\u00b0\u2122 India\u00a0<\/a><\/p>\n

WION\u2019s coverage of the exhibition in Mumbai gives a commentary on immersive art as a \u201cnew trend that uses new media to create a total body experience\u2026 (where you) lose your sense of self in\u00a0the masterpieces.\u201d In the same coverage, Tabish F Khan, the Founder-Director of Theia Enterprise, is being interviewed, and he remarks that one of the key features of this exhibition is that it made art\u00a0relatable to the people. The life, the art and the struggles of Van Gogh have reached more people.\u00a0Issues such as mental health and depression are brought to the limelight through such exhibitions.\u00a0The reporter notes that the 1st section of the exhibition is an educational section that takes us to the
\nearly life of the artist.<\/p>\n

The blending of art and technology is futuristic and revolutionary. as it leads to newer aesthetics of\u00a0art. Edward A. Shanken, in an article titled Art in the Age of Information Technology: Technology\u00a0and Conceptual Art, contends that one of the aspects that art-and-technology investigates is \u201cthe use\u00a0of scientific concepts and technological media both to question their prescribed applications and to\u00a0create new aesthetic models\u201d (Shanken 434).<\/p>\n

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Illustration 4: Courtesy Van Gogh 360\u00b0\u2122 India<\/a><\/p>\n

All of this highlights the positives of technological intervention in art. One of the visitors to the\u00a0exhibition in Delhi shared her experience and illustrated how it is different from a usual visit to\u00a0conventional art museums. She said:<\/p>\n

You usually go to a museum and just see the paintings, but with this exhibition, the\u00a0paintings were all in motion and sort of blended and connected to the next one, so it\u00a0was really beautiful. Moreover, because it was a 360\u00b0 installation and there was\u00a0music in the background, it was even more pleasing.<\/em><\/p>\n

Her experience is imperative in understanding how this 360\u00b0 immersive experience enhances the\u00a0reception of classical art. This use of technology adds an element of dynamism to the exhibition of\u00a0the classical paintings of Van Gogh. The technological use of 360\u00b0 immersion heightens the\u00a0sensorial experience of the immersive exhibition. With everything around us being a part of the\u00a0larger simulation, for people to engage in creative processes and art, it has to be very dynamic and\u00a0appeal to multiple senses. While it stimulates our senses beyond just the sight, i.e. our sense of touch\u00a0and hearing, by virtue of being an all-encompassing\u00a0exhibition, it is also possible that it clouds our senses,
\nmaking us numb to the paintings.<\/p>\n

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Illustration 5: Credits to the Official Instagram page of Van Gogh 360\u00a0India<\/p>\n

The Caption of this particular post exemplifies the variety\u00a0of senses engaged and the emotions felt as a result of\u00a0blending technology with art.<\/p>\n

Another aspect of this fusion of technology and art is the dynamic interaction that plays a major role\u00a0in art appreciation. Due to the dynamic and moving nature of the artworks, visitors can walk around\u00a0and closely observe the minute details of the artist’s creativity. The sense of movement in this\u00a0exhibition due to technology enhances the dynamism, making it distinct from traditional art. The\u00a0immersive experience and the 360\u00b0 experience allowed them to study the brush strokes, contours and\u00a0colours closely. The reception of art in such technological immersive exhibitions is an interesting\u00a0domain for study. Van Gogh became a popular painter in contemporary times, with his paintings,
\nespecially Starry Nights<\/em>, being used as phone covers, wallpaper, and so on. Therefore, it is\u00a0challenging to claim that everyone who went to the exhibition was genuinely interested in Van Gogh\u00a0or his art. One of the reasons might be the fact that it was heavily advertised on Instagram, and for youngsters, their first introduction to the painter was through social media. Hence, there were not a\u00a0lot of people who criticised or appreciated his paintings by going into the nuances of art and the\u00a0post-impressionist movement he was from. Multiple people shared one common experience about\u00a0the exhibition that most people were engaged in clicking pictures in the exhibition instead of\u00a0consciously walking through the exhibition. For those interested in technology\u2019s intervention in art,\u00a0it is a really good project to study and see the contemporary reception of classical paintings and how\u00a0they differ from traditional exhibitions of the paintings.<\/p>\n

 <\/p>\n

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Illustration 6: Courtesy Van Gogh 360\u00a0Mumbai: What To\u00a0Expect At\u00a0This\u00a0Immersive Art\u00a0Experience<\/a><\/p>\n

The evolution of the exhibition setup is one of the major futuristic elements of the exhibition. As\u00a0Shanken argues in Art in the Age of Information<\/em>, \u2018technology was employed as a means to enable art\u00a0to become a responsive, real-time system that \u201cmerges with the environment in a relationship that is\u00a0better understood as a ‘system’ of interdependent processes\u201d\u2019 (Shanken 435). Levine argues that \u201cthe
\nproliferation of mass media was changing knowledge into a second-hand mental experience of\u00a0simulations and representations i.e. software – as opposed to first-hand, direct, corporeal experiences\u00a0of actual objects, places and events, i.e. hardware\u201d (Levine qtd in Shanken 434). This argument is\u00a0similar to one of the arguments of Walter Benjamin about the aura of a piece of art in the context of\u00a0mechanical reporduction, which no longer holds importance.<\/p>\n

For art lovers, the Van Gogh 360\u00b0 immersive exhibition offers a life-changing experience, marking a\u00a0remarkable advancement in the fusion of technology and art. This exhibition uses technology to\u00a0bring Van Gogh’s paintings to life, which makes classical art more relatable and engaging. The 360\u00b0\u00a0immersion, multisensory engagement, and dynamic interactivity all help viewers comprehend and\u00a0appreciate the artworks more fully. There are certain drawbacks as well, such as visitors who might\u00a0be less interested in actively appreciating the art and more concerned with taking photos for social\u00a0media. The way that exhibition settings have changed in the digital and information age is indicative\u00a0of a more general change in the way that art is viewed and experienced, making it harder to\u00a0distinguish between software and hardware. The Van Gogh 360\u00b0 exhibition offers both opportunities\u00a0and problems in the realm of contemporary art, serving as a monument to the changing interaction\u00a0between art and technology and depicting the futuristic application of technology in the coming\u00a0times.<\/p>\n

1.\u00a0https:\/\/www.cnbctv18.com\/entertainment\/all-about-the-van-gogh-360-show-set-for-mumbai-debut-tickets-dates-all-deta
\nils-here-15186391.htm<\/p>\n

List of illustrations<\/strong><\/p>\n

1. Description: The picture illustrates the immersive nature of the exhibition.<\/p>\n

2. Description: This image shows enjoying the 360 \u00b0 nature of the exhibition and captures the\u00a0essence of the title, \u201croom full of art\u201d.<\/p>\n

3. Description: This picture was taken from the official website of Van Gogh 360\u00b0 India. It\u00a0demonstrates the key features of the exhibition and is used to draw the attention of the\u00a0audience to the exhibition and convince them to make a visit to it. The picture supplements
\nthe quote from the same website as the picture.<\/p>\n

4. Description: This picture shows the first section of the exhibition, depicting the life of the artist.<\/p>\n

5. Description: The Caption of this particular post exemplifies the variety of senses engaged and the emotions felt as a result of blending technology with art.<\/p>\n

6. Description: This is a comment in the review article by LBB that covered the Van Gogh Exhibition in Mumbai. The comment captures the experience of people who actually went to\u00a0see the blending of technology and art.<\/p>\n

Works Cited<\/strong><\/p>\n

Bhattacharjee, Shoma. \u201cAll about the Van Gogh 360\u00b0 show, set for Mumbai debut \u2014 tickets, dates,\u00a0all details here.\u201d CNBC TV18, 16 November 2022, https:\/\/www.cnbctv18.com\/entertainment\/all-about-the-van-gogh-360-show-set-for-mumbaidebut-tickets-dates-all-details-here-15186391.htm. Accessed 22 January 2024.<\/p>\n

Shanken, Edward A. \u201cArt in the Information Age: Technology and Conceptual Art.\u201d Leonardo<\/em>, vol. 35, no. 4, 2002, pp. 433-438. JSTOR, https:\/\/www.jstor.org\/stable\/1577407.<\/p>\n","protected":false},"excerpt":{"rendered":"

The fusion of art with technology is a transformative idea. In the age of information and digitisation,\u00a0Van Gogh’s 360\u00b0 immersive exhibition exemplifies the ubiquitous nature of technology in all aspects\u00a0of life. For good or bad, we are yet to see. Illustration 1: Courtesy Van Gogh […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2722","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/pages\/2722"}],"collection":[{"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/comments?post=2722"}],"version-history":[{"count":2,"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/pages\/2722\/revisions"}],"predecessor-version":[{"id":2730,"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/pages\/2722\/revisions\/2730"}],"wp:attachment":[{"href":"http:\/\/sites.iitgn.ac.in\/digitalstudies\/wp-json\/wp\/v2\/media?parent=2722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}