RISE OF OTT PLATFORMS IN INDIA

While in India the traditional media, TV, DTH and satellite remains resilient, digital platforms

are showing indications of strong growth. The same can be attributed to increase in spending by the urban youth and the middle class families with their rapid urbanization. With increasing purchasing power, strong consumption from the rural markets, Government’s will to set up better infrastructure for digital connectivity, multiple platforms availability for consumption and transformation of traditional platforms; the OTT engagement is expected to grow steadily in the years to come and would be able to replace traditional media drastically. The Indian market has a huge potential to be one of the biggest media and entertainment markets in Asia with their rise in the data user base and competing with its next door neighbour China.

Through use of Canva App, available as a free tool space- I’ve tried to build a narrative to show the Rise of OTT Platforms in India.