Dr. Arpan Yagnik

Dr. Arpan Yagnik had visited IIT Gandhinagar where there was an interaction-cum-meeting session with him concerning the field of Digital Humanities.

BIONOTE
Dr. Arpan Yagnik received his Ph.D. in Media and Communication from Bowling Green State University and Masters from MICA, Ahmedabad. He is currently Assistant Professor of Advertising, Communication, Penn State University. His scholarly interests involve addressing the issue of inequality from different angles and he has been an advocate for menstrual health since 2009. He has since contributed in uplifting the menstrual health of women by engaging in scholarly work through his dissertation and published peer-reviewed journal articles. Along with his work in Health and Development Communication, he is more and more interested in conducting research in the areas of advertising and marketing; specific areas include FMCG products in the Fem Care division. He has written a book entitled Creative Aerobics (2017), published by SAGE.